Q1 Music Video Analysis
Music video stuff for Joey, Ryan and “Kibbo”
Andrew Goodwin's Theory
Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, (Laura Mulvey and the Male Gaze) but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
Use screen grabs to illustrate the points of Godwin’s theory.
Intertextuality, i.e. refs to films or games
Generic conventions (of artist if established as well as music genre)
Lyrics and the visuals: textual analysis, iconography, mise en scene, set, costume etc.
Lyrics and the visuals: “shake it like a Polaroid picture” while does so…
Music and visuals: editing, cut on sound (huge Muse like hook) camera / movement emphasising beat, fast, slow, (my favourite massive attack unfinished sympathy!)
Objectification of women?
Marketing / exposure of artist, demands of the record label, close ups…
Notions / systems of looking use of cameras or screens within screens
I looked at a number of blogs on the theory from longroad this was one of the best:
No comments:
Post a Comment